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ANSWERS TO COMMONLY ASKED QUESTIONS

Please click on a box below to read answers to some of the most commonly asked questions.

What is the cost of opening an All American Steakhouse & Sports Theater?

Total investment range is $1,527,532 to $2,598,065, which includes a franchise fee of $38,000.

How long does it take for an application to be pre-approved?

24 hours, once we receive a completed confidential application.

What is the recommended location size?

Locations should be in new retail shopping centers, either endcap or free-standing, and from 6,000 to 7,000 square feet. The prototype, which is highly recommended, is 6,500 square feet.

How much income will the restaurant generate? How long is the return on investment?

In accordance with FTC franchise law, we are unable to provide this information or to offer any kind of assumption on this matter.

What kind of experience or knowledge is required?

We require that either the majority owner have full-service restaurant experience or that the general manager or operations partner have full-service restaurant experience. The general manager or operations partner should have a small vested interest in the business.

Does the franchisee have to purchase all food and supplies from corporate?

All food and supplies are to be purchased from an All American Steakhouse & Sports Theater approved vendor.

Is training provided?

Yes. In fact, we require that the general manager, kitchen manager, assistant manager (front of house), and assistant manager train at the home office and flagship store located in Edgewater, Maryland. We also provide an opening training team to assist the franchisee with their opening for a total of 14 days—beginning with 4 days of on premise training prior to the VIP grand opening through an additional 9 days of training after the grand opening.

How long does it take to open a restaurant?

Once the location is approved and all building permits and licenses are approved, construction usually takes 90 to 120 days.

What are the “royalty fees” and other charges for owning a franchise?

We charge a 3% “on-going licensing fee” plus a 0.5% marketing and technology fee, based on gross sales revenues.

What about a Web site and marketing support?

We have a national consumer website at www.theallamericansteakhouse.com. As part of the franchisee’s marketing and technology fee, they will have access to the site and have their own Micro site. This will give each franchisee the ability to add their location and market their own special events and promotions as well as to collect e-mail addresses from customers, sell gift cards, place online orders, and be part of the Location Finder. Marketing support will be offered through our Media Manager, allowing franchisees the opportunity to download and print all digital advertising materials, images from our photo gallery, banners, and point of sale collateral. In addition, franchisees will participate in our Loyalty Program as another way to build a loyal customer base.

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